Our Story
NinetyNile/elMastaba, originally based where the two Niles meet – Khartoum, Sudan, is a boutique Creative Communication Consultancy & Content Creation Agency.
Our deep and accurate understanding of people and society allows us to identify precisely where and how creativity can unlock new value now, and in the future.
What sets us apart from other traditional agencies is that we don't just focus on creating great campaigns, catchy tag-lines, iconic visuals or mesmerising events, we birth stories that push the culture forward, sparking conversations & driving meaningful change.
2023 | Today, with the current reality of the war in Sudan, NinetyNile operates from Nairobi, Kenya & London, United Kingdom – extending it's vision & adapting it's ways to reach a wider audience yet still maintaining it's core essence; to remain creative, to remain rooted and to remain true.
2026 | As Sudan experiences a journey of recovery, NinetyNile operates from Port Sudan, working across the states through tenacious leadership and highly agile talents, transforming the lessons of displacement into deeper insight, broader horizons and more purposeful work, while still maintaining its core essence; to remain creative, to remain rooted and to remain true.
We are ‘Creativity, Overflowing.’
Cause & Effect: A NinetyNile Concept
Our curiosity into knowing how our minds react to external factors/stimuli motivates us into discovering new ways to impact audiences & since we are part of the community and the culture, we first & foremost treat ourselves as if we’re on the receiving end.
Through diving into our audiences’ memories, life experiences, fields of study, background & mental library - we generate ideas that are specifically tailored to each target. Ideas that are original, relevant, timeless, and most importantly Sudanese.
We orchestrate concepts that evoke, & we do that through extensive research and mind-mapping techniques that facilitate the building of connections, adding layers, identifying unseen factors that aim straight into the viewers subconscious.
“You are only one post away from your greatest audience.”