Left a lasting impression on over
minds and hearts, globally.
Selected Work
Salimmik
YouTube Creators for Change (Maha AJ)
A celebration of Sudan's nature and culture that reached millions.
Ayaam
Soulja | SVNBRDS
A guerilla-style music video on displacement after 15 April 2023.
Tamam
UNICEF
A music video for the International Day of the Girl Child simplifying the CRC.
Sixty Light Seconds
NNL Original
A multi-episode show bridging generations through spontaneous dialogue with Sudanese figures.
What's the Sauce? (Bono)
Bono
A quirky TVC for the first 100% Sudanese chicken stock cube, aired Ramadan 2023.
Cradle the Earth
UNDP
A renewable-energy short film and UNDP Sudan's official COP27 2022 entry.
Hodana
UNICEF
A back-to-school campaign post-COVID, inspired by the lullaby 'Shilel Weanu'.
Al Qiyadah Nights
Community Service
Reclaiming an open-air dump during the 2019 revolution sit-in and transforming it into a celebrated cultural space.
Makhtoum
UNICEF
A documentary about Youth Advocate Makhtoum Abdalla from an IDP camp in Darfur.
Digitech / LG Vivace
LG Sudan
A TVC for a smart washing machine with 70s/80s nostalgia.
Eid Greeting
Greeting Card
A festive Eid greeting campaign celebrating Sudanese traditions and community.