The Challenge
Soulja was just a few days away from releasing his heart-felt song “Ayaam”. A song of mixed emotions that tells a story of displacement and the struggle of letting go; some of what the Sudanese youth have been going through since the 15th of April 2023.
The Solution
In this specific project we were aiming to create a video that is imperfect with minimum equipment and set design. We wanted to tap into the viewers feelings rather than have them caught up in a complex visual.
Ayaam was shot in guerilla style - minimal crew, minimal production & 1 day of editing/coloring.
The Results
Ayaam has been viewed over 500, 000 times in just one month of release. Fans have created different mini-versions/reels and shared them over social media platforms. Clips form the music video have been used on VICE Arabia’s latest documentary on Sudanese Artists Fleeing.
- 500,000+
- Views (1 month)