The Challenge
After a year learning from home due to the Covid-19 pandemic, Unicef wanted to welcome children back to school, highlighting the importance of education and going back to school safely.
The Solution
We created a piece of content “Hodana”, that was inspired by the Sudanese lullaby Shilel Weanu (وينو شليل), which allowed us to appeal to both older generations and today’s children. We positioned the concept of going back to school as something cool and fun. Comedian, Influencer & Unicef Sudan Ambassador Maha AJ was the perfect fit to help deliver this message, who made an appearance in the video alongside folklore Vocalist AbdelMuniem AbuSam.
The Results
Hodana became a social media trend, especially on TikTok, #HodanaChallenge that was not only popular in Sudan, but also in Egypt, Saudi Arabia & the UAE. It currently has 106,000 views on Facebook and has reached 283,115 people.
- 106,000
- Views
- 283,115
- People reached