The Challenge
Maha AJ, international social media influencer and YouTube approached us to create content for their #CreatorsforChange campaign. The objective of the video was to showcase Sudan in a new light, showing how beautiful and diverse Sudan is, changing the narrative of war, terrorism & poverty.
The Solution
We created a concept that took us all over Sudan, filming a music video for the song that we wrote and produced for the video. Showing Sudan in a way that has never been seen before, from our nature, our different cultures and traditions. We took viewers on a journey that celebrates what it is to be Sudanese.
The Results
Salimmik has 4,564,747 views, but most importantly the impact it has had on us as Sudanese is undeniable. The entire world watched us celebrate our culture, inspiring a generation of young creatives and revolutionising the Sudanese media scene. A shift that forever changed how we present ourselves.
Salimmik appeared on MBC, and Maha AJ was interviewed on their popular morning show.
- 4,564,747
- Views