Sixty Light Seconds

As NinetyNile was entering it’s new era, and after years of creating impactful content for our clients, our vision was always to create our own original content.

We created “Sixty Light Seconds”, a multi-episode show that aired on our instagram and TikTok platforms during Ramadan 2023 and Ramadan 2024. One of the main objectives of the show was to bridge the gap between different generations, social classes and demographics through spontaneous dialogue with well-known figures from Sudanese cultural and business world. Briging viewers closer to their favourite personalities.

Sixty Light Seconds received an overwhelming response, not only growing our Instagram and TikTok (collectively 600,000 + views and over 40,000+ interactions) pages, but also proving our capabilities in creating highly engaging & sharable content that is relatable and inclusive.

Due to war breaking out 3 days after we dropped the 4th episode, we made the decision to hold off releasing the remaining episodes. A year later, Ramadan 2024, we were ready to release the remaining episodes. In the new context of war and displacement, the significance of these episodes were amplified, as the importance of preserving our culture is greater than ever.