The Challenge
Client approached to position their 1st of it’s kind 100% Sudanese chicken stock cube ‘Bono’.
The Solution
We’ve written & directed a quirky offbeat TVC with intriguing styling and set design. The Ad revolved around a young nephew and his aunt at a dinner table, eating and catching up. Mid-convo the nephew notices that his aunt dodges any question involving the secret in her delicious cooking - until..
The Results
The TVC aired in Ramadan 2023 in between Sudan’s most viewed Ramadan Show ‘Aghani w Aghani’ and gained alot of positive feedback for it’s awkward, comedic & entertaining nature. It has sought great attention & admiration from TikTok & IG users.